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Movable inka 13-year-old software-as-a-service (SaaS) company specializing in digital marketing tools for businesses, is jumping headfirst into the generative AI game.
The company is rolling out a new feature called “Model Generation” that uses OpenAI’s GPT-4 large language model (LLM) to automatically reference a brand’s available online content and create subject lines and- eye-catching emails that will attract your target audience.
“Subject lines, time to send, and frequency are the strongest drivers of higher open rates,” Movable Ink CEO Vivek Sharma told VentureBeat via email. “The generation model allows for customized subject lines while the forecast model allows for the time and frequency of sending. The average customer using Movable Ink AI is seeing a 19% improvement in conversions and a 23% increase in revenue.”
The model is currently available to select Movable Ink customers in closed beta, but the company is also bundling it together with its existing AI products Prediction, Vision and Insights models to create a new unified software toolset known as Movable Ink AI.
In a press release shared with VentureBeat ahead of the launch, Sharma called the Generation model “a powerful complement to our AI Prediction, Vision and Insights models, all working seamlessly together to empower marketers while also delighting Customers: A win-win for brands around the world. We’re introducing a fundamentally different approach to email, enabling marketers to truly understand and act on individual customer needs.”
Generation of unique customer profiles
Movable Ink’s Insights Model generates unique customer profiles based on evolving tastes and engagement data, then enables marketers to predict and report which content is most effective and resonating with their audience. This information can then be leveraged to refine future campaigns and achieve better results.
The existing forecasting model allows for end-to-end marketing email automation. Analyze end-user behaviors, preferences and data from previous campaigns to automatically select the ideal content, create new emails and send them at the most ideal time and frequency for each end-user to maximize their engagement.
The company’s vision model leverages computer vision and natural language processing (NLP) to detect, classify, and markup various text and visual elements within content. By uncovering patterns and identifying effective creative elements, marketers can gain insights and automatically adjust strategies to suit each audience.
Now, by adding the GPT 4-based generation model, marketers can combine all tools to develop the most efficient personalized customer email possible, including the most clickable subject line optimized for the content at the bottom. inside that specific e-mail.l
“There is no mixing of data. Subject lines, rather than being tailored to the campaign, are tailored to the core creative that defines the email (i.e., “what the email is about”),” Sharma said in his email to VentureBeat “The subject lines also adjust to different emotional states, including excitement, curiosity, urgency or nostalgia, for example.”
Power major brands
Several prominent brands, including Lands’ End, have already leveraged Movable Ink’s AI capabilities to achieve personalization at scale for its six million addressable customers.
“We’ve already seen notable successes in human workload capabilities and personalization at scale,” said Sarah Rasmusen, chief innovation officer at Lands’ End. “Going forward, continue to leverage AI within the our team is an unequivocal step in the right direction. It allows us to innovate faster, better and smarter, allowing us to have a profound impact on how we interact with our customers and rapidly penetrate new markets, for example.”
Movable Ink aims to offer its marketing clients personalization at every touchpoint of the customer journey, while enabling brands to maximize revenue and streamline workflows. Headquartered in New York City, the SaaS company has more than 500 employees serving customers in North America, Central America, Europe, Australia and Japan.
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