WordPress launches generative AI assistant to improve content writing

WordPress launches generative AI assistant to improve content writing

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WordPress has announced a proprietary AI-powered writing assistant to help users create and edit blog posts. The new tool, called Jetpack’s AI assistantis now readily available on WordPress.com and integrates seamlessly into the editor interface.

Users with WordPress blogs hosted on other platforms can also access this tool using a Jetpack plugin, which offers features to improve marketing, security, and anti-spam efforts.

The assistant uses a generative AI technology similar to OpenAI’s large language model (LLM) chatbot, ChatGPT. However, the company blog posts it does not provide specific information about the AI ​​architecture.

Operating similar to its counterparts, Jetpack uses user prompts to generate content. Additionally, the AI ​​assistant can tailor and fine-tune text to match specific tones and styles, allowing writers to tailor their writing to resonate with their target audience.


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Jetpack AI Assistant currently supports 12 languages, including English, Hindi, Spanish, French, Chinese and Korean. The tool claims to automatically correct spelling and grammar errors while facilitating seamless translation between supported languages.

Automaticthe company behind WordPress and Jetpack AI Assistant, believes this feature allows authors to create content in their native language, but will allow them to market their content in different languages.

Leveraging generative AI to deliver personalized content

The company characterizes the tool as a “creative writing partner” that allows users to easily generate different content, greatly simplifying the content creation process.

With Jetpack AI Assistant, users can summarize a blog post in a title and adjust the tone of the text by selecting options such as “formal”, “provocative” or “humorous”.

If users prefer to write their own post, they can still use Jetpack AI Assistant to generate a headline based on their writing.

Additionally, the company claims that the assistant surpasses the standard tools built into WordPress by offering advanced spelling and grammar proofing capabilities.

WordPress’ introduction of this generative AI feature seems well aligned with the prevailing trend of companies embracing AI-powered assistants for business automation and content creation. In particular, OpenAI’s AI models have quickly gained adoption by various companies, including Grammarly Inc.’s GrammarlyGo and Microsoft Corp.’s Office365 products, such as Word.

Users can avail themselves of a free Jetpack AI Assistant block trial, which allows up to 20 requests. However, there is a $10 monthly fee to continue using the feature afterward.

The future of content development in the changing technology culture

In response to the WordPress news, Josh Koenig, co-founder and chief strategy officer of the WebOps platform Pantheonsaid the ability to generate text and image content has become indispensable in the era of large language models (LLM).

He said that while AI will greatly speed up content creation, it cannot completely replace content creators.

“In a world where it becomes virtually free to produce large quantities of medium/medium content, human creativity and intuition will still be needed to create something truly excellent that can break through,” Koenig told VentureBeat. “With AI taking on much of the hard work of piecing together individual insights, the work of creators will become more interesting and strategic. Creators will need to upskill as more and more purely operational tasks are automated. The human added value will be in creativity and decision making.

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